Takyi Printing & Branding Solutions
Taking a local print shop from word-of-mouth to Google Maps
Digital transformation for a small printing business in Tema. Set up Google Business Profile, created digital portfolio, designed printable rate card. New customers increased 112% in 3 months.
The Challenge
Takyi had been running his printing shop for 10 years in Tema Community 4. He printed banners, flyers, and business cards for local shops. But younger customers couldn't find him online. They went to competitors with Instagram pages.
What We Did
We didn't build a website. We didn't buy ads. We focused on simple, effective digital tools that work in Ghana.
Brand Refresh (Small Changes, Big Impact)
- Cleaned up existing logo (just removed clutter, no redesign cost)
- Created color palette from his shop's existing green awning
- Took portfolio photos with smartphone (free)
- Designed printable price list/flyer (GHS 150 for design)
Digital Presence (Almost Free)
- Google Business Profile verified (free)
- 15 photos of shop, equipment, and past work uploaded
- WhatsApp Business with catalog of services (free)
- Instagram page with before/after printing examples
- Facebook page connected to Google Maps
Print Materials
- A4 laminated price list for customers to photograph (GHS 80 for 50 copies)
- "Scan for WhatsApp" stickers on counter (GHS 50)
- Business cards with QR code to portfolio (GHS 120 for 500 cards)
- Small roadside banner with Google Maps instructions (GHS 250)
Results
Within 3 months, Takyi went from 8 to 17 new customers per week. 70% of new customers found him through Google Maps. He now has 4.6 stars from 23 reviews. Monthly revenue up 67%.
Got a project in mind?
Tell us what you're working on — we'll get back within one business day.
Start a project